Product Description
Imagine if every time you gave a speech, made a sales pitch, or led a meeting, you could instantly motivate and inspire your audiences, potential clients, readers, team leaders and followers to take action.
You can – by telling more powerful success stories.
Renowned Hollywood script consultant and story expert Michael Hauge offers business leaders, speakers, marketers, consultants and entrepreneurs the secrets of Hollywood storytelling magic. By following his simple Six Step Success Story™ formula, you’ll be able to attract more clients and buyers by giving them their own emotional experience of success and achievement.
Michael’s six simple steps give you a powerful tool that you can use easily, repeatedly, and profitably. With it you will:
- Eliminate the fear, frustration, and overwhelmed feeling that can accompany the thought of writing or telling stories
- Select the type of story best suited to your product or service
- Identify the most involving hero for each story you tell
- Apply the most effective overall structure to each story
- Incorporate the six steps of every successful success story
- Easily develop a simple, entertaining, and persuasive writing style that is uniquely your own—even if you got Ds in English, and you don’t think you can write a decent grocery list, let alone a compelling story
- Master the principles of great storytelling within a variety of arenas: speeches, sales pitches, company meetings, e-mails, videos, podcasts and testimonials
- Employ the principles of wound, fear, identity, essence and courage to reveal the inner conflicts your client overcame – with your help
- Deliver your message clearly, emotionally and powerfully
With this groundbreaking new book, you’ll not only attract more clients and customers and multiply your revenue; you will move your audiences and readers toward more connected and fulfilling lives.
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