Hollywood Tricks of the Trade #16: Deception

DECEPTION is the 16th in my Hollywood Tricks of the Trade series, one of the most popular bonus modules included in my Hollywood StorySelling course.

When a character in a movie or TV episode tells a lie or keeps a secret in order to avoid conflict or get what they’re after, the stakes are higher – and our emotional involvement even greater – as we anticipate what will happen when the truth comes out.

In this video I reveal how even in a story used for marketing, using this device to create dramatic tension will captivate your prospects and make your presentation more persuasive.

In next week’s final video, I end at the very beginning by revealing what makes a great TITLE for your story or presentation.


– Michael


To learn more go to https://hollywoodstoryselling.com/

To receive Michael’s 6-Step Success Stories chart: https://bit.ly/6stepchart

Films and examples referenced in this video:

Beat the Bridge
Darren LaCroix Credit Union Story