Workshops
The 7-Figure Story Storytelling for Presenters & Business Leaders
Telling masterful stories is an essential tool for establishing and growing your brand, luring potential customers, convincing them of the value of your product or service, and moving them to action. Using film clips, hands on exercises and direct feedback, Michael reveals an entirely new way participants can grow their businesses by applying the principles of story structure, action, description, dialogue and theme to their own unique stories.
Participants will learn:
- Why they don’t have to be famous – or survivors of some great ordeal – to have great stories to tell
- How to unlock compelling stories from their own lives
- The primary goal of all story
- The single secret for taking your stories from boring to captivating
- The hidden power of desire, need, longing and destiny
- The essential conflict all characters must face
- The 4 most effective ways to begin your story
- When to make yourself the story’s hero – and when NOT to
- 3 ways to create empathy with your hero
- 6-Step Success Stories – turning your customers and clients into heroes
Advanced Story Mastery Workshop
This limited enrollment workshop will provide participants with the opportunity to see Michael’s principles and methods for great storytelling in action. Attendees will receive individual coaching and constructive peer feedback on their story-driven presentations for the page and the stage. Particular attention will be paid to the emotional impact of each story, and its effectiveness at converting readers and audiences into clients and customers.
Keynotes
The Power of Emotion The 10 Essential Elements of Every Great Story
Whatever their product or service, entrepreneurs and business leaders must master the art of incorporating stories into their speeches, seminars, websites, interviews and marketing efforts. In this acclaimed presentation, Michael reveals the 10 components that form the foundation of every successful Hollywood movie – and shows how, by incorporating them into live and written presentations, companies will exponentially increase their impact, persuasiveness and profits.
Participants will learn:
- Why Hollywood stories generated $136 Billion dollars last year
- How to apply the same principles to your own powerful, persuasive and profitable stories
- The #1 goal of every story
- The 4 essential elements of all great stories
- 3 key methods for creating empathy
- How to discover and reveal powerful stories from your own everyday lives
- Boasting without bragging – how to reveal your accomplishments and expertise without sounding superior
- How to use stories to move people to action
The Key to Connection Unlocking Your Signature Story
Every presenter, author and website must provide readers, audiences and potential clients with that powerful, autobiographical story that will create immediate connection and empathy, establish expertise, define a unique, attractive brand, and create trust and likeability. And the guaranteed path to creating that emotionally compelling story is with conflict.
Audiences for this essential presentation will learn:
- Why your audiences and readers will see themselves in your story
- A new way to look at your successes and failures
- Why vulnerability is more powerful than superiority
- The six essential steps to a well-told story
- Setup and Aftermath – bookending your story
- Lessons, Messages and Themes that will transform your followers
From Identity to Essence Creating Transformative Stories
The most powerful and memorable stories don’t simply entertain, enlighten and persuade; they change people’s lives. By combining the principles of Hollywood’s most memorable and impactful films with your own life lessons, you can give others the courage to live better, more fulfilled lives.
Audiences for this essential presentation will learn:
- Make your story universal
- Follow your hero’s TWO journeys
- Discover your character’s wound, fear, identity and essence
- Touch your readers and audiences deeply
- Change people’s lives