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Articles for Marketers

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WHAT DOES YOUR HERO WANT? #3: Longings & Needs

WHAT DOES YOUR HERO WANT? #3: Longings & Needs

Articles for Marketers, Articles for Novelists, Articles for Public Speakers, Articles for Screenwriters, Character Development, Story Mastery ArticlesBy Michael HaugeDecember 10, 201820 Comments

The Outer Motivation answers the question, “What is my hero’s visible goal?” To discover your hero’s Inner Motivation ask, “Why does my hero want this?”

WHAT DOES YOUR HERO WANT? #2: Inner Motivations

WHAT DOES YOUR HERO WANT? #2: Inner Motivations

Articles for Marketers, Articles for Novelists, Articles for Public Speakers, Articles for Screenwriters, Character Development, Story Mastery ArticlesBy Michael HaugeDecember 3, 201814 Comments

As I discussed last time, the Outer Motivation is a character’s specific, visible goal. When we read or hear what it is, we can picture what achieving it would look like.

WHAT DOES YOUR HERO WANT? #1: The Outer Motivation

WHAT DOES YOUR HERO WANT? #1: The Outer Motivation

Articles for Marketers, Articles for Novelists, Articles for Public Speakers, Articles for Screenwriters, Character Development, Story Mastery ArticlesBy Michael HaugeNovember 26, 201823 Comments

I’m beginning with the Outer Motivation, not because it appears first, but because it is essential.

What's at Stake?

What’s at Stake?

Articles for Marketers, Articles for Novelists, Articles for Public Speakers, Articles for Screenwriters, Story Mastery Articles, Writing StyleBy Michael HaugeJuly 24, 201813 Comments

The simplest way to understand the idea of STAKES for the hero (or for any character in a story) is to ask, “What will this character lose if he fails to achieve his goal?”

Increasing the Impact of Surprise

Increasing the Impact of Surprise

Articles for Marketers, Articles for Novelists, Articles for Public Speakers, Articles for Screenwriters, Story Mastery Articles, Writing StyleBy Michael HaugeMarch 21, 201810 Comments

The film THREE BILLBOARDS OUTSIDE EBBING, MISSOURI includes an early scene where the hero, Mildred Hayes (Frances McDormand) is confronted by…

Writing from Your Essence

Writing from Your Essence

Articles for Marketers, Articles for Novelists, Articles for Public Speakers, Articles for Screenwriters, Featured Articles, Story Mastery Articles, Writing StyleBy Michael HaugeFebruary 8, 201812 Comments

Last week I once again was part of a wonderful, almost indescribable experience. I had the privilege of joining World Champions of Public Speaking.

Delivering a Powerful Theme

Delivering a Powerful Theme

Articles for Marketers, Articles for Novelists, Articles for Public Speakers, Articles for Screenwriters, Character Development, Story Mastery Articles, Story Structure, Writing StyleBy Michael HaugeNovember 8, 201718 Comments

The most powerful and persuasive stories don’t simply entertain or enlighten – they challenge their readers and audiences to transform.

Vulnerability & Courage

Vulnerability & Courage

Articles for Marketers, Articles for Public Speakers, Story Mastery Articles, Writing StyleBy Michael HaugeOctober 15, 20171 Comment

This is a story about another story – one that my client James Stafford recently wrote and posted to his website, and sent out to his subscribers.

Make Your Characters Distinct

Make Your Characters Distinct

Articles for Marketers, Articles for Novelists, Articles for Public Speakers, Articles for Screenwriters, Character Development, Story Mastery Articles, Writing StyleBy Michael HaugeJune 30, 201729 Comments

In the outstanding film HIDDEN FIGURES, screenwriters Allison Schroeder and Theodore Melfi faced the formidable task of immediately…

Embracing Extreme Heroes

Embracing Extreme Heroes

Articles for Marketers, Articles for Novelists, Articles for Public Speakers, Articles for Screenwriters, Character Development, Story Mastery ArticlesBy Michael HaugeDecember 4, 20165 Comments

To add depth to the hero of your screenplay, novel, speech or marketing tool you must give that hero some fear to be confronted and overcome.

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