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Everything depends on the stories you tell.
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Story Mastery Articles

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Finding a Great Story

Story Mastery ArticlesBy Greg FortierDecember 21, 2024Leave a comment

Greetings – If you’re reading this article, and especially if you keep reading to the very end, I’m fairly certain I can predict two things about you: You’re a storyteller. You want to be better at it. The first guess was easy. Because we are ALL storytellers. Whether you see yourself that way or not,…

Advent Newsletter

Story Mastery ArticlesBy Greg FortierDecember 18, 2023Leave a comment

  Of all the multitude of things I loved about Christmas as a kid, one of my favorites was – and still is – the Advent calendar. I’m talking about those single page, cardstock calendars that count down the 24 days from December 1st until Christmas Eve. (I’ve never been sure why it doesn’t go…

FOLLOW THE PAIN

FOLLOW THE PAIN

Articles for Marketers, Articles for Novelists, Articles for Public Speakers, Articles for Screenwriters, Character Development, Featured Articles, Story Mastery Articles, Writing FundamentalsBy Michael HaugeDecember 20, 20216 Comments

Not a great recommendation for celebrating the holidays, I know. But if you want to find great stories to tell, this is the key. I first came up with the phrase “follow the pain” during a presentation.

STORY ESSENTIALS #9: Transformation

STORY ESSENTIALS #9: Transformation

Articles for Marketers, Articles for Novelists, Articles for Public Speakers, Articles for Screenwriters, Story Mastery Articles, Writing FundamentalsBy Michael HaugeSeptember 13, 20212 Comments

“Forget it, Jake. It’s Chinatown.” CHINATOWN, screenplay by Robert Towne. This final line, from one of the greatest scripts ever written for Hollywood.

STORY ESSENTIALS #8: Aftermath

STORY ESSENTIALS #8: Aftermath

Articles for Marketers, Articles for Novelists, Articles for Public Speakers, Articles for Screenwriters, Story Mastery Articles, Writing FundamentalsBy Michael HaugeAugust 8, 2021Leave a comment

Humanity is drawn to stories because they provide us with entertainment, enlightenment, emotional experiences and escape from our everyday lives.

STORY ESSENTIALS #7: The Climax

STORY ESSENTIALS #7: The Climax

Articles for Marketers, Articles for Novelists, Articles for Public Speakers, Articles for Screenwriters, Character Development, Story Mastery Articles, Writing FundamentalsBy Michael HaugeJune 30, 2021Leave a comment

Let’s talk about sports…. I know, this is supposed to be about storytelling, but bear with me – even if you have no interest in sports at all.

STORY ESSENTIALS #6: Conflict

STORY ESSENTIALS #6: Conflict

Articles for Marketers, Articles for Novelists, Articles for Public Speakers, Articles for Screenwriters, Character Development, Story Mastery Articles, Writing FundamentalsBy Michael HaugeJune 21, 2021Leave a comment

When you create a story for the page, stage or screen, your primary objective must always be to create an emotional experience for your readers and audiences.

STORY ESSENTIALS #5: A Goal

STORY ESSENTIALS #5: A Goal

Articles for Marketers, Articles for Novelists, Articles for Public Speakers, Articles for Screenwriters, Character Development, Story Mastery Articles, Story Structure, Writing FundamentalsBy Michael HaugeJune 2, 20211 Comment

Great stories are driven by desire. The hero of the story wants something, and the story is about the actions that character takes to achieve it.

STORY ESSENTIALS #4: Opportunity/Crisis/Tipping Point

STORY ESSENTIALS #4: Opportunity/Crisis/Tipping Point

Articles for Marketers, Articles for Novelists, Articles for Public Speakers, Articles for Screenwriters, Story Mastery Articles, Story Structure, Writing FundamentalsBy Michael HaugeMay 27, 2021Leave a comment

Great stories are driven by desire. The hero wants something, and the pursuit of that goal keeps readers and audiences emotionally invested in its outcome.

STORY ESSENTIALS #3: Empathy

STORY ESSENTIALS #3: Empathy

Story Mastery Articles, Writing FundamentalsBy Michael HaugeFebruary 18, 20212 Comments

As soon as you introduce the hero of your story, you must begin creating empathy with that character. Empathy is an absolutely critical component of drawing readers and audiences.

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